Prioritized product development initiatives and collaborated with cross-functional teams to manage timelines, budgets, and resources. Fostered alignment between sales, marketing, and engineering teams to ensure consistent messaging on product features and benefits, driving successful product launches and ongoing lifecycle management.

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Conceptualized a platform to enhance talent retention and opportunity provision within The Bridge community, with G.I. Group Holding planning its 2024 launch across South America.

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Led the creation of an ecosystem of three products to strengthen sales strategies, incorporating a community-focused approach.

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Worked in a cross-function between a 15-member team, setting the strategic vision and establishing the foundation for the organization’s product department.

Led the development and implementation of strategic products, including IAM and CIAM, to strengthen security protocols for Itaú Bank's banking services. Directed customer insights and market research efforts, leveraging market trends, competitor analysis, and customer behavior to drive product strategy.

Developed and managed four open-source products, fostering over 5K community contributions.

Oversaw a team of eight, built an ecosystem and gained recognition at technology events through talks on Open Source. One of these products, Horusec, was recognized and presented on Black Hat Community in The United States in 2024. 

Designed two security solutions to improve employee identity management and application behavior monitoring, with one product, LivePass, supporting around 2.5K employees in authentication management.

Formulated strategies for multiple Safra Bank products, focusing on a digital-first approach to attract new clients. Assessed and streamlined product design processes, promoting continuous improvement and implementing best practices to boost efficiency and product quality.

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Developed SafraPay Digital, which garnered 34K reviews with a 4.6 rating on the Apple Store and reached over 5M users. The app contributed to SafraPay achieving $1B in revenue in 2020.

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Created Safra Empresas, a business account product with 22K reviews, a 4.7 rating on the Apple Store, and over 500K users.

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Spearheaded transformative initiatives in 2019, 2020, and 2021 to enhance user experience, vision, measurement, conversion rates, and overall performance.

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Directed the strategy and design of six digital channels at Safra Bank from 2019 to 2021.

Pioneered a comprehensive design strategy by implementing methodologies such as Design Sprint, Design Thinking, and Lean Inception to drive product innovation for clients. Developed and executed data-driven digital product strategies that identified opportunities for performance enhancement and delivered customer-centric solutions.

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Successfully led a major project, managing a team of 200 professionals and securing a new client. Conceptualized and launched four innovative accounts—VLI, Santander, B3, and Safra—by leveraging discovery methodologies to develop new products.

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Zup was acquired by Itaú Bank, marking one of the most significant acquisitions for the Itaú Group in South America, aimed at accelerating advancements in their technology foundation.

Conducted comprehensive market research and analyzed institutional economic trends in the education sector to develop innovative course strategies at FIAP. Designed engaging learning layouts for students within applications, focusing on UI and UX design to enhance the overall learning experience.

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Collaborated on creating efficient workflows and refined agile methodologies, gaining expertise in frameworks such as Scrum and Design Sprint to drive project development and execution.

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In partnership with one of Brazil's leading innovation experts, Guilherme Luiz Pereira, I contributed to delivering new visions for enhancing MBA courses and corporate initiatives at FIAP. Additionally, I had the opportunity to serve as a teacher of Business and Design at FIAP School for three years. Access this link to see more details! 

Developed a product specifically designed for the sales team to enhance conversion rates in real estate acquisition and sales processes. This innovative digital channel enabled Trinus to attract new clients, expedite deal closures, strengthen customer relationships, and scale sales through a focused platform.

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Led the entire process in collaboration with product teams, driving discovery and user validation by applying the dual-track methodology to shape the initial concept and implement a comprehensive lifecycle process within the operation.

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Trinus is a prominent company backed by seasoned entrepreneurs and investors, Romero Rodrigues and Carlos Alberto Sicupira, who possess extensive experience in the business.

Applied change management processes to drive innovation at Burger King Brazil during the merger with Popeyes, resulting in the formation of Zamp. Led the development of a unified vision for the delivery process, seamlessly integrating design principles into operations.

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Established a Design System that standardized processes, patterns, and workflows across the company, facilitating the efficient development of new features across various channels. This system ensured consistency and alignment, supporting the seamless scaling of innovations across the merged operations.

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I had the opportunity to lead the vision for feature enhancements in partnership with the technology team, delivering high-quality results that aligned with the expectations and deadlines set by the board members of Burger King Brazil.

Developed a platform to streamline the validation process for users opening investment accounts, ensuring thorough verification of their profiles, scores, identities, and compliance with applicable laws and regulations.

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Created a comprehensive strategic vision for the product, establishing a design foundation and system that aligned with the product’s goals and requirements. Successfully delivered this platform to enhance security and protection for Genial Investments, providing a streamlined and compliant onboarding experience for users.

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This strategic initiative significantly improved account validation processes and increased security for individuals wishing to invest through Genial Investments.

I assisted in laying the groundwork for Squad Premium Consultancy as it ventured into technology services, marking a significant shift in the company’s strategic direction. In my role as the first product specialist, I played a crucial role in onboarding new clients by developing innovative product concepts tailored to their specific needs and goals. By employing methodologies such as Design Sprint and Design Thinking, I was able to facilitate a structured approach to problem-solving, which helped ensure that our solutions were not only effective but also aligned with the client's expectations and objectives.

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This strategic approach aimed to create substantial value for clients throughout the onboarding process, making it smoother and more efficient. I worked closely with cross-functional teams to gather insights and feedback, allowing us to refine our offerings continuously. Concurrently, as the company scaled significantly and achieved great success in recent years, we positioned ourselves as a key player in the industry. This momentum ultimately culminated in a strategic merger with another consultancy in Brazil, further enhancing our client base and expanding our service capabilities. This merger represented a significant milestone, enabling us to leverage shared resources and expertise to deliver even greater value to our clients.

As an executive at OpsOps, a Canadian fintech company, I was responsible for developing the strategic vision, foundational structure, and product setup for the organization. OpsOps empowers companies to gain visibility into their operational costs through its innovative platform, leveraging deep technological expertise. The company's value proposition is centered on helping organizations invest in technology thoughtfully, providing them with visibility, monitoring, insights, and predictive capabilities powered by AI to mitigate cost-related issues.

I led the team in strategy and development, collaborating with various providers and partners to make a substantial impact on the North American ecosystem. Notable partnerships included collaborations with Yspace, York University, Innova, and Microsoft in 2024. This foundational work garnered positive feedback from B-Capital, the investment fund co-founded by Eduardo Saverin in Singapore, underscoring the significance of our contributions to the fintech landscape.